• Preserve Search Engine ranking for pages that have moved
• Redirect visitors to current content

Sites URl Redirects lets you make sure that every visitor to your site is directed to current content - whether they are coming from old links, or trying to access content that has moved. As your website evolves, you don’t want to lose visitors to old links, and you want to maintain search engine ranking for popular URLs.

You can create either 301 (Permanent) or 302 (Temporary) redirects. Note that URL rewriting (if you have it enabled) runs after the page redirects.